Cell Phone Marketing ? The Next Next Generation in 'Green' Real Estate

Real estate agents are always looking for a new way to enhance their marketing effectiveness while reducing their efforts. Paperless flyers via text messages is the way to go!

Cell Phone Marketing is poised to see ten-fold growth during this year, and will grow exponentially through the next two years (according to data from the Yankee Group). Through the use of mobile short codes and keywords, Real estate professionals can use this technology to provide comprehensive information about their listings directly to prospective clients.

A demonstration of the use of the system would be if an agent advertised ?Text HOME123 to 69302 for more details?. That would then send back a message that would send the information about the property and provide a link straight to the MLS listing like this: 88 Georgina St:6 bed/3bath. Great entertaining home! Call Bill:201-555-1212 Full MLS: [shortened link would be here] By putting the shortened URL address in the mobile message, the real estate agent can deliver a hyperlink to the full MLS listing, or a PDF document (mobile flyer), without the inconvenience or our of pocket expense of printing dozens of flyers. Plus, the cell phone messages don?t use any natural resources, so you are including a ?green? solution as part of your marketing plan and the text can be easily forwarded to the buyer?s spouse, friend, or buying agent. Existing ?green? technologies are available by way of voice messaging or short distance radio broadcasts, but these methods of marketing have the following drawbacks:

• They don?t allow the perspective buyer to save the information
• They don?t provide visual pictures
• The Real estate agents don?t get to collect the buyer?s cell phone information

With real estate Mobile Marketing, the Real estate sales people gets the following benefits:

• Always Working ? A tool that is working for them while they eat, sleep, or close other sales
• Full Details ? Can deliver a link to the property landing page or custom digital marketing flyer
• Data Collection ? Collect the mobile telephone number of every user so that they can respond to them in person * Flexibility ? Allows for instant changes to the auto-response message (unlike printed marketing materials)
• Cost Effective ? Is far moreeconomical than printed flyers (about 7 cents per text message compared to 22 cents per paper flyer)

Text Message Marketing for real estate is just starting to become mainstream. Just as the Internet has been a game-changer for real estate marketing, the use of mobile marketing as part of your comprehensive marketing plan is going to be required.

Jeffrey Arnold is a nationally recognized mobile marketing and search engine marketing expert. He will work with you to formulate the most powerful mobile marketing campaign possible. Visit his site for a FREE TRIAL of his texting software and try the service to determine if using mobile marketing and SMS text coupons is for you.

This entry was posted in Mobile Marketing and tagged Mobile Marketing. Bookmark the permalink.

Source: http://surefiretacticsmarketing.com/2011/05/cell-phone-marketing-the-next-next-generation-in-green-real-estate-marketing-tools/

green valerie jarrett monk manny pacquiao vs shane mosley dragon ball gt michelle williams desert