LoveThis Launches Social Recommendation ?Anti-App? By Adding Facebook, Email Tips To The Mix

Feeling overloaded by social recommendation apps? Get ready for another one hitting the market, although this one says it will come with a twist: LoveThis, the social recommendation service that launched last year with $2 million in funding, today has launched an iOS app to let friends recommend across 10 categories, from books and films to places to eat. But unlike apps like Amen or Foursquare that rely on people using the app to suggest or tag things, this one says it will also take into account recommendations made by contacts elsewhere, such as Facebook and email, who do not have to be signed up to LoveThis to put their two cents into the mex. And, unlike many other apps that focus first on scale before trying to work in the business model, Alex Dormandy, the CEO of the company, says LoveThis already has a plan here, too. LoveThis is free to use, but the idea will be that something recommended through LoveThis can subsequently be bought via the app. It's not there yet but is in the works.

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